Digital Marketing in E-Commerce

Digital Marketing in E-Commerce

Advantage of Digital Marketing in E-Commerce

Especially we as a whole realize that purchasing or offering the item or administrations on the web or having any sort of contribution of web goes under eCommerce. Basically E-commerce is an electronic commerce which we can say that doing any type of business on internet or with the help of internet. It can be buying/selling of product and services or any kind of deal done between 2 or more parties.


  1. Buying products from any ecommerce site or selling on the websites.
  2. Using payment sites to make payments are come under the services of E commerce.
  3. Working together arrangements like passing tenders or internet offering.

There are different business models are present in the market which are mainly used in the organizations—

  1. Business to Business (B to B)
  2. Business to Consumer (B to C)
  3. Consumer to Business (C to B)
  4. Consumer to Consumer (C to C)
  5. Business to Government (B to G)
  6. Government to Business (G to B)
  7. Government to Citizen (G to C)

We can state the whole other component like email showcasing, sms advertising, Pay Per click, AdWords-AdSense and so on goes under these heads which are say above.

Now the main point is what is Digital Marketing?

We as a whole know the customary showcasing and the advanced advertising is all the same and all the more simple and advantageous yet the very same, we can state stage is been changed. Here also we do marketing only but in a little different way, just with the help of some computer and on internet. Here internet is a basic mode of connection as well as the medium.

On the off chance that you are learning advanced advertising you are at opportune place as I am scrutinizing MBA in E-Commerce just so I can without much of a stretch characterize it. It’s definitely not an outrageous field we can without quite a bit of a stretch fathom it.

Digital Marketing is a mixture or combination of different parts-

1. Search Engine Optimization
2. Search Engine Marketing
3. Social Media Marketing
4. Social Media Optimization
5. Affiliate Marketing
6. Mobile Marketing

We can state the whole other component like email showcasing, sms advertising, Pay Per click, AdWords-AdSense and so on goes under these heads which are say above.
Main point is how E-commerce connects with this digital or Internet marketing. These all the things is been done on internet with website help that promotes online market of that company product or services.
In today’s world when most of the people connected with the internet this is the main sector to cover in the field of marketing. The marketing or the marketing services provided on the internet is internet or digital marketing.

How digital marketing differs from traditional marketing?

In digital marketing the company need computer experts who has the detailed knowledge of SEO, SEM, SMM, SMO, web designing and updated knowledge in the field of digital marketing.

Author – Parag Arzare

One comment

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