Introduction of effective Channels of Digital Marketing
CHANNELS WHERE BUSINESS GROWS DIGITALLY
Digital marketing is the new age marketing for new age entrepreneurs. It shows the latest innovations, but here we go back to basics to define digital marketing. Digital marketing refers to advertising delivered through the help of digital channels.
There are many channels of digital marketing through which marketing or advertising can be done of our product and company.
Types of channel
Pay per click (PPC), Search engine optimization (SEO), Social media optimization (SMO), Social media marketing (SMM), Content marketing, E-mail marketing, Mobile marketing, YouTube advertising, Google ad-words these are some digital channels. They are very popular form of advertising. They are becoming more and more common day by day in the online world.
Digital marketing helps to growth of a business using the channels of digital marketing. Digital marketing is different from traditional marketing.
Some reasons why digital marketing can help to grow the business:
- Digital marketing is more cost effective than traditional marketing
- Digital marketing is less time consuming than traditional marketing
- Digital marketing provide better return on investment for your marketing investment
- Digital marketing helps in generating better revenue
- Digital marketing earn people’s trust
- Digital marketing offering equal opportunities to all kinds of business
- Digital marketing facilitates interaction with targeted audiences
- Digital marketing builds brand reputation
Author – Sakshi Jain