Process of Image optimization for improved SEO results

image optimization process

Image optimization for improved SEO results

I am working in one of the reputed Digital Marketing Company in India at the post of  Digital Marketing Manager. Right Now I am writing about Image optimization process for better search engine rankings.

In off-page optimization sense , its only about sharing the images in most events. In case of info-graphics the flow of data, should be represented in a way such that only basic – level understanding is needed to decode information.

But in on-page optimization it’s much more than that. Optimization includes,

  • Resizing or optimizing the image for web. This process is used to reduce the size of image by less quality loss.
  • Providing ALT and Title tag for the images so that search engines can infer data about the image.
  • Providing relevant image name that will benefit SEO.
  • In case of responsive site, implementing image sprites and resized images.
  • Using gzip or any other web compression method to optimize the image delivery.
  • In some companies, this term is also used for conveying the message through images. Basically this section belongs to CRO ( Conversion Rate Optimization )
  • Add Alt and title tags for every single image. In order to do that look at the source code and add this:
    <img src=”” alt=”Image optimization process” title=” Image optimization process ” />



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