Online Reputation Management (ORM) manages everything about your organization’s image in the online network. This people group incorporates the whole web – web search tools, gatherings, online journals, news destinations, interpersonal interaction locales, and so forth. Online Reputation Management is first being aware of your organization’s online image at that point expanding on that brand in the web indexes (odds are this is the place you are looked for the most) through web based life and different sites that deliver and disperse content. Obabuji is best Company for provides services for digital marketing in Indore.
Five Components to Online Reputation Management (ORM):
Research and define all of the keyword searches that show this negative result. You should look at both branded and non-branded keywords just in case. You can also look at the title tags on the websites with the negative comments to see what keywords they are using. Once you have a list of the keywords associated with this negative result, you can build your campaign around that list.
One option is of course to simply contact the domain owner and ask them to remove the negative content. You have to approach this in a tactful manner so that it does not backfire and result in more negative postings. Don’t go in there guns blazing and threaten lawsuits right off the bat. If you content them and receive no response, you can try again and tactfully mention that if you don’t hear back within a certain amount of time you will have your attorney get in touch (whether you are bluffing or not). If this still does not work, you may just want to seek legal advice from an attorney that specializes in Internet law.
One of the most important components for pushing the negative result off the first page of good is by using a multifaceted SEO campaign. This campaign will have five parts:
(1) Bump up existing web pages that appear below the negative result. In our example given this would mean that we would want to focus attention on results four through ten and make efforts to improve their ranking for the associated keywords. The best way to do this is through a link building campaign directed at those pages.
(2) Another way to push these results down is to create new pages of content such as blogs, video blogs, or articles. If your company does not have a blog a good suggestion would be to use a Wordpess platform and integrate it into your website (i.e. www.yourcompany.com/blog).
(3) Another method is by creating sub domains which Google will technically view as a separate website. For example you could set up a site with a domain of keyword.yourcompany.com. Keep in mind though that this new “site” would have to have a steady build out of content and a fairly strong SEO effort to start ranking and would take some time.
(4) Create company social media profile pages and keep the content coming. With some decent content and personal attention these pages should start ranking for your brand keywords.
(5) Attempt to reduce the authority of the web pages that are showing the negative content. One way to do this is to check into what other websites are linking to them and possibly providing off-page SEO authority.
Any company should monitor any type of content that is floating around out there online that relates to their brand, employees, products and services, etc. One of the simplest ways is to set up Google Alerts.
One last effort other than the initial contacting of the domain owner where the negative content sits is to either provide rebuttal content on that site assuming it allows you to post comments. If you do this you should have your “ducks in a row” and be able to provide factual information supporting your claims. You can also take a more political approach and offer feedback and let the “complainers” know that you are (1) listening, (2) looking into the issues, and (3) will get back to them promptly with a response/reason and steps the company will take to fix the issues (again, this is assuming there is any truthful nature to the comments).