Why Pay Per Click advertising are important?
How PPC Effects Your Business
What is Pay-Per-Click (PPC)?
Pay-per-click (PPC) advertising is a business model of internet marketing whereby advertisers pay a fee each time one of their adverts is clicked on.
It is, ultimately, a way of buying visits to your website, rather than earning those visits organically.
How to Set Up a Pay-Per-Click Campaign ?
Online marketing companies, like Assertive Media, can help you set up an effective PPC campaign. Whether you opt for professional support or not, it is always necessary to decide on what you are aiming to achieve before you start your campaign.
Setting Up a PPC Campaign:
1. Decide on your goals. Are you aiming to make more sales, encourage more sign-ups, or increase interest in your website?
2. Decide which search engine to advertise with and sign up to create an account. Google AdWords is particularly popular.
3. Choose the keywords that people would type into a search engine when looking for your business or the services offered by your business.
4. Set a bid for different keywords and select a daily or monthly budget.
5. Finally, write an advert and link this advert to a particular page on your website. The web page should allow the consumer to make a purchase simply and quickly.
Once you have set up your campaign, it is important to keep an eye on it and review it constantly.
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Author – Sakshi Jain