Top Five Digital Marketing Strategies of 2019
In the Year2019 there could be a dramatic situation in the Digital Marketing scenario which encompasses SEO, social media, content marketing and more. In a constantly changing high-tech era, companies continue to wrestle for First Priority is Online.
It is critical and crucial to consider the advertising landscape and rethink your marketing strategy because what worked previously might not work for you at present. Let’s discuss five business-critical digital marketing trends for the Year 2019.
1. Video Marketing
Opportunities to engage and reach consumers are uprising regularly and Video Marketing is the fastest growing of them all. According to the study, many of them would agree it raised their ROI. According to the survey, conducted by Wyzowl predicted that this year, 81% of businesses would be using video in their marketing strategies, up from 63% in 2017. The forecast for 2019 is that Internet video traffic will account for a huge fraction of all the consumer internet traffic. Ever since video made its way into inbound marketing and till today it is an uprising. The desire for live content is being fuelled by the evolution of many social media platforms, such as Facebook, You Tube, Instagram and Twitter. There is a lot of evidence pointing to the conclusion that live videos have a much higher retention value rate than those which are pre-recorded.
- Artificial Intelligence
Artificial intelligence has become a hot topic around town for a few years but the hype isn’t dwindling anytime soon. One of the most familiar forms of AI right is now chatbots and the help of these simulated human interactions consumers have solutions no matter in what device they’re on. Sometimes later, as you may have quietly dismissed the concept of AI when it only existed in the scene of your favourite sci-fi blockbuster and a goldmine of opportunity for entrepreneurs and their respective industries.
- Voice Search
Hi Google, how does voice search affect the SEO strategy? This is a basic question digital marketers are going to be asking as they scramble to adapt to voice integration in search engines. Digital assistants are evolved to assess the context of what people want and to understand user intent to promote action from consumers. Thus Voice search queries are no longer than their text counterparts and you need to consider how this will affect at the end of search results.
The choice of words can determine whether a given query is for research purposes or it is intent of purchase? How will then, the content fit the changing criteria driving search engine rankings?
Voice searches are increasing at horsepower rate. 50% of all searches will be conducted this way by 2020 as per comScore. When it comes to SEO and with local search implications considered, it’s critical to stand up and catch the wave as per the entrepreneurs, there’s no avoiding it. Never be too late for the initiation of the adaptation process.
- Marketing Automation
For a greater squeeze from the fruits of your labour, marketing automation is really about optimizing work output. Just reduce repetitive tasks and put more focus on creativity in the working hours in a day. Perhaps, the greatest benefit of automation is the ability to target potential clients across multiple channels.
There is always a crazy sense of urgency in business to capture their audience and reap the benefits to its full potential. Many organizations are already leveraging some degree of marketing automation as the artificial intelligence is transforming the capabilities and the playing field for those who get the most out of it will start to level. Preparation to take advantage and for machine learning before predictive lead scoring becomes standard.
A powerful idea making the waves is authenticity. The reason is that it weighs heavily in the realm of Digital Marketing is that we’re dealing with genuine people. There are various useful tactics in the practices of SEO and branding but this is the valuable component often overlooked. With the constant pressure to perform and target business goals, it’s got to lose sight of the importance of a genuine and sincere approach. It thus sets you apart from the competition in the Digital Marketing campaign.
86% of consumers indicate that the authenticity of the highly influences decision is to support a product or brand according to a consumer report conducted by Stackla. As the phrase goes, “content is king?” Loyalty sits all above and on the same throne. People those who are on the lookout for honesty and transparency, be prepared to keep it real and keep it consistent with the pace.
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The digital transformation is more responsive, authentic and analytical. The several methods as we embrace in new media, platforms and opportunities are the primary goal that remains a constant is for businesses to choose the best options for their clients as they are in transition through the changes in the years to come. The future of Digital Marketing is bright and shining but its complexity is not to be underestimated. It is easy to get lost in the cloud of hi-tech technology and changing dynamics but those who keep their finger on the pulse are likely to stay ahead in the race.