What are some underutilised opportunities in mobile search?

Mobile Apps

App Indexing, as of now, gives off an impression of being underutilized. We haven’t seen it create a lot of traffic relative to web search, however just 30% of sites apparently are using it at the moment.
This implies in the event that you have an application however it’s not recorded, you could make prompt picks up by indexing. Though the traffic hasn’t been great relative to web search, we do get around 2% of our app installs from search now, which is an additional source of free traffic.

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