DO YOUR BUSINESS MARKET DIGITALLY ?
A transformation of marketing from a traditional way to a digitalized form. Today is a new era of marketing which is not limited to specific area, brand or variety. Now everything is with you just with a click of mouse.
Digital marketing is the new age marketing for new age entrepreneurs. It shows the latest innovations, but here we go back to basics to define digital marketing. Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
Digital marketing includes many assets that helps our business to grow digitally like Your website, Blog posts, EBooks and whitepapers, Info graphics, Interactive tools, Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.), Earned online coverage (PR, social media, and reviews), Online brochures and Branding assets (logos, fonts, etc.)
Tools and tactics that helps your business not only to come online but also to grow your business digitally. It includes following:
Search Engine Optimization (SEO): it optimizes your website to ‘rank’ higher in search engine results pages.
Content marketing: it include creating content assets for the purpose of generating brand awareness and proving efficient information of our services.
Social Media Marketing: it helps in branding your business through various social media channel.
Pay-Per-Click (PPC): A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.
Email Marketing: it is a tool of communicating with their audiences. It is a quick and direct way to reach your customers. It helps in promoting content, discounts, events, as well as branding.
If we talk about digital marketing in Indore, there are various companies provide wide range of services and institutes for teaching digital marketing in Indore. Indore in the next couple of years seems like every company will prefer marketing digitally.
Author – Sakshi Jain